Valley Arts Mentors: Marketing for Artists
Wednesday, October 2nd, 6 - 7:30pm
Register at: https://artsmentors.org
Join us for a webinar designed to help emerging artists navigate the world of marketing. Learn practical tips on building your brand, expanding your audience, and promoting your work effectively. Whether you're just starting out or looking to take your art to the next level, this session will provide tools and insights helpful for transforming your passion into a career. Audience Q&A included!
Moderated by Jason R. Montgomery - 50 Arrow Gallery & Attack Bear Press
Featuring:
Fungai Tichawangana has been building websites for over two decades and is the founder of Artist Dynamix, a digital marketing agency based in Amherst MA. One of his great passions is helping creatives use online tools to showcase their work and reach their target audiences. Artist Dynamix has worked with organizations like the Community Foundation of Western Massachusetts, ArtsHub of Western Massachusetts, and the WriteAngles Conference, among others.
Mitch Anthony works where mission meets message. He has decades of experience in messaging, brand strategy and ideation/concept development. He has worked with companies big and small, enterprise and non-profit. He’s a skilled facilitator and presenter with a track record of finding synergy, traction, and opportunity where fear, over-thinking, and bureaucracy slow others to a crawl. mitchanthony.net
Michelle Falcón Fontánez is a multimedia storyteller from Holyoke, MA working in photography, film, and public art. Michelle has witnessed and personally experienced injustices that have shaped her views of the world, motivating her pursuit of making change through art. Her artistry has primarily focused on social issues, where she has created work to illuminate voices that have not been heard. Michelle's early work consists of solo producing a short documentary PROMESA, that takes a personal look at the impacts of 2016 bankruptcy law in Puerto Rico. Her short film “María” premiered at the Boston International Film Festival. She has collaborated with other filmmakers on social justice films as the Director of Photography for a short documentary featuring a defected Cuban soccer player in Miami, a story about Afghan refugees who relocated to a small town in Massachusetts and a portrait on the first Panamanian reggaetonera. Her latest photo series, MATRIA, honors Puerto Rican women in Holyoke, MA who have made significant contributions to Paper City. MATRIA will be installed as murals in Spring 2025. Currently, Michelle is working on a three part mini-series that unpacks the psychological and environmental impacts on Boricuas living in South Holyoke during the 1970s fires. She is in development for her first feature documentary "We Want Them Alive" on the rising epidemic of femicides taking place in Puerto Rico.
Valley Arts Mentors supports artists in the Connecticut River Valley, connecting them with resources to help grow their practice. We provide new artists with the opportunity to work with experienced artists for extended periods of time, while creating a referral network and fostering resource sharing between affiliated artists and partnering organizations.
